Outreach/Programming Subcommittee Meeting
July 11, 2006

Meeting called to order at 12:10 p.m. by co-chair Karl Kruse

Attendees Present: Naomi Cupp, Brad Eiffert, Chris Hayday, Karl Kruse, Patricia McDonald, Dan Smith and Christy Welliver.

Absent: Kathy Ritter

Visitors: J. Michael Roach, IDP Group, Fredrick Schmidt

Staff Attendance: None

Minutes:  Minutes of the June 13, 2006 meeting were approved.

Discussion:  Fredrick Schmidt presented information brought to his attention by the North Central Neighborhood Association regarding their involvement in the Village Artwalk and potential pedestrian improvements.  The committee stated that perhaps this association would be a future vehicle for dissemination of information of this committee.  No action required at this time. 

The committee discussed the proposed name of this project – The Pednet Project; Connecting Columbia and its acceptance by the Full Committee at the June 15, 2006 meeting.  The proposed name will be submitted to the City Council through Mayor Hindman and Karl will write a brief synopsis of how we arrived at this recommendation. 

Following significant discussion, it was agreed that it would be best to submit a possible logo along with the name as it goes to the City Council.   The committee believes that the best design is to include part of the City’s logo or in some way to tie it directly to Columbia.  Action: Michael agreed to work on a design and bring it to the next meeting and/or make it available by email for review prior to the meeting.

Future needs of the subcommittee were discussed at length.  The committee believes that in order to move forward effectively, it is time to ask to contract with a professional for a. Basic Research, b. Communications Plan, c. Marketing Plan.  Action: Following the submission of the name and logo, we will formally ask to move forward with a proposal and bid for these.

The committee discussed the National Communications Plan that has been distributed through Mr. Glascock’s office.  Clarification is needed as to how this tool is to be used by this subcommittee and what standard tools are available for our use.  Action: Ask Mr. Glascock to attend the next meeting and review the plan with the committee. 

Next meeting is scheduled for August 9, 2006. 

The meeting adjourned at 1:00 p.m.